Pay-Per-Click, Display, Video, & MorePay-Per-Click, Display, Video, & More: Understanding What Each Type of Ad Medium Does for Your Business
30 years ago, businesses were already trying to decide which method of advertising would be best for them. Billboards, print, radio, television… these options were overwhelming in their own right. But today, with the advent of digital media and all the advertising opportunities that come with it, this decision is even more difficult.
It’s tempting to either invest in a little bit of everything just to cover your bases or just to throw your hands up and swear off digital marketing altogether. But obviously, neither of those strategies will get you the results you want. I want to help you make a practical and informed decision.
I work very closely with all of these types of ads every day, and I think it’s fair to say I have a pretty intimate knowledge of how they work. So let’s talk about each digital ad medium. I’ll cover the pros and cons for each, and give you all the information you need to determine which methods work best for your practice.
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