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    Posted on : Dec 4, 2017 at 18:17

    By Trudi Charest, RO Facebook is still the largest and busiest social network with over two billion people using it on an ongoing basis. According to Hootsuite, businesses spent more than $9 billion on Facebook ads in the second quarter of 2017 alone, an increase of 47 per cent (nearly $3 bill...

  • Proposed combination between Essilor and Luxottica approved in Canada

    Posted on : Dec 4, 2017 at 18:15

    Canadian Competition Bureau approves proposed combination of Essilor and Luxottica Essilor (Euronext Paris: EI) and Luxottica (MTA: LUX) today announced the proposed combination between the two companies has been cleared by the Canadian Competition Bureau. Canada is one of the five j...

  • Top Tips For Team Building

    Posted on : Nov 18, 2017 at 09:19

    Check out this article "Top Tips For Team Building" by Trudi Charest, 4ECPs Co-Founder, on page 38 - 39 of the November issue of Optical Prism Magazine.  Click here to view on the digital edition:

  • Eye Recommend Announces New CEO

    Posted on : Nov 18, 2017 at 09:14

    Eye Recommend, a leading network of progressive optometrists, has announced Grant Larsen (MBA) as their new CEO. Larsen has a diverse background in digital technology, consumer retail marketing, strategic consulting and education. Eye Recommend announces Grant Larsen (MBA), as their new CEO. ...

  • Develop a Wage Scale

    Posted on : Nov 10, 2017 at 05:46

    SET COMPENSATION RATES AND EXPECTATIONS FOR YOUR STAFF DO YOU struggle with how to increase your staff salaries? Have you seen disappointment on an employee’s face when you offer a raise he or she feels is not adequate? Developing a competitive wage scale will take away the headaches o...

  • Build Staff Independance

    Posted on : Nov 10, 2017 at 05:42

    ENSURE EFFICIENT STAFF CAPABILITIES WITH THESE REGULAR ACTIVITIES RUNNING AN optometry practice is hard work! Let’s face it, you wear many hats. You are the optometrist, the accountant, the manager, the buyer, the marketer; the list goes on. Anyone who has ever owned a practice will...

  • Getting Employees to say YES to Change

    Posted on : Oct 3, 2017 at 09:36

    Getting Employees to say YES to Change! Read the article by 4ECPS Co-Founder Trudi Charest in the October issue of Optical Prism magazine  Optical Prism Magazine -  

  • "Conducting 'Stay Interviews' with Staff"

    Posted on : Sep 5, 2017 at 09:57

    Are you struggling to keep some of your great staff?  Read a recent article, created by our Founder Trudi Charest Read the full article in th September Issue of Optical Prism magazine.

  • Vision Expo West partners with Google

    Posted on : Aug 11, 2017 at 10:55

    Vision Expo West partners with Google International Vision Expo West has announced exclusive events for eyecare providers featuring a series of digital marketing talks from Google Campaign Strategist Brandon Lawlor and Premier Partner Marketing4ECPs. The free 20-minute sessions—which w...

  • SEO for the Eye Care Industry

    Posted on : Aug 4, 2017 at 11:04

    Kevin Wilhelm of 4ECPS discusses "SEO for the Eye Care Industry" featured in the August edition of Eye Focus magazine.  Click here to review the full article: ...

  • Outdoors Beneficial to Childrens Vision

    Posted on : Jul 28, 2017 at 09:51

    By Jody Johnson-Pettit Spending more time outdoors can reduce a child’s odds of developing myopia. That’s one of the findings of a recent study from the University of Waterloo’s School of Optometry and Vision Science and the Canadian National Institute for the ...

  • Plastic Plus named Lab Innovator of 2017

    Posted on : Jul 25, 2017 at 13:11

    Plastic Plus Ltd is pleased to announce their recognition as the Optical Lab Products (OLP) Lab Innovator of 2017. “It’s with great pride that we name Plastic Plus as OLP’s Lab Innovator for 2017. Paul Faibish and his team have always been at the forefront on new technologies, a...

  • Kid-approved Eyewear Showcased by Many Manufacturers

    Posted on : Jul 10, 2017 at 12:46

    By Troy Patterson When it comes to pairing eyewear with children, the fit, comfort and style all play a role in helping young people develop “the habit” of wearing glasses. Once children have taken that step to have an annual eye exam to confirm if they need eyewear correction...

  • The Healthy Vision Team at the Grand Defi 2017

    Posted on : Jun 26, 2017 at 13:12

    A healthy lifestyle contributes to healthy vision. This is why the Healthy Vision team has traveled the 1000 kilometers of the Grand Défi Pierre Lavoie on their bicycles for the 9th consecutive year. Composed of Jean Blanchard of Laboratoires Blanchard, Jean-François Lacasse and Martin...

  • Top Brands Innovating to Offer High-Performance Shades

    Posted on : Jun 15, 2017 at 12:10

    The sports and sun eyewear sector is a virtual battleground of technology and innovation as we head deeper into 2017. High-end eyewear designers and manufacturers are investing in new designs that combine both style and utility, with each bringing forward their own touch to handle the variety of ...

  • Eyecare apps provide information, assistance at your fingertips

    Posted on : Jun 12, 2017 at 09:38

    The computing power contained in today’s smartphones offers a variety of options for optical professionals as well as patients with low or no vision. VisionSim, by the Braille Institute, is one of the best application’s Robert Dalton has seen. Dalton, the executive director of the ...

  • The Vision Council educates on UV protection

    Posted on : May 31, 2017 at 14:05

    The Vision Council is educating consumers on the serious eye health risks from exposure to the sun’s ultraviolet (UV) rays with the release of its newest UV protection report, titled ‘UV’ Gotta Have Shades. The report will serve as a key media pitching tool throughout ...

  • The Vision Council Educates on UV

    Posted on : May 12, 2017 at 15:33

    The Vision Council is educating consumers on the serious eye health risks from exposure to the sun’s ultraviolet (UV) rays with the release of its newest UV protection report, titled ‘UV’ Gotta Have Shades. The report will serve as a key media pitching tool throughout the remainder...

  • Canadian Optical Launches It's First Website

    Posted on : May 12, 2017 at 15:32

    The Canadian distributor of such eyewear brands as Silhouette, adidas Sport, neubau and Zen Barcelona has launched its first website. Montreal-based Canadian Optical Supply says the first version of the new site,, was developed with its customers front-of-mind. “When ...

  • Spring Clean Your Eyecare Business

    Posted on : May 12, 2017 at 15:31

    By Trudi Charest, RO It’s spring and that always indicates the signs of new life and freshness. It also gives me the immediate urge to spring clean. It’s a time to get organized, get rid of the old and bring in the new as well as make everything shiny and smelling like lemons. If y...

  • Optical Prism April Edition

    Posted on : Apr 21, 2017 at 15:37

    Check out the digital edition of Optical Prism April 2017​

  • Transitions Launches New Website

    Posted on : Apr 21, 2017 at 15:36

    Transitions Optical has unveiled a new, streamlined website for Canadian eyecare professionals, giving them instant access to recent product education resources and Transitions® brand assets for their practices. The new website can be found by visiting and clicking on the Tran...

  • New Gen Tech-savvy optometrist Dr. Patrick Sauvageau

    Posted on : Apr 21, 2017 at 15:34

    Dr. Patrick Sauvageau has found time to practice, teach, invent and create multiple businesses in his seven years of optometry. The 31-year-old father’s current quest is to establish his new optical e-commerce hub, and help prepare independents for the growing battle in the onlin...

  • You're Too Expensive

    Posted on : Mar 24, 2017 at 06:43

    Read this article by 4ECPS Co-Founder, Trudi Charest in the March Optical Prism Magazine:

  • Proposed combination of Essilor and Luxottica

    Posted on : Mar 24, 2017 at 06:20

    Proposed combination of Essilor and Luxottica progressing Having obtained the favorable opinions of the employee representative bodies on the proposed combination with Luxottica announced on January 16, 2017, and with the overwhelming support of Valoptec Association, an organization that ...

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