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  • Safeguarding the Eyes on the Field

    Posted on : May 8, 2018 at 18:16

    Canadians love sports. More than half of the population is involved in community-level sport, either as a player, spectator, volunteer, coach or official, according to a 2015 report by the True Sport Foundation and Vital Signs, a national program led by community foundations. A whopping two-thir...

  • NEXTGEN: Picking up the passion of opticianry

    Posted on : Apr 30, 2018 at 09:06

    Courtney Thornborrow finds rewards in opticianry through the reactions she sees from “first-time wearers.” Be it children or those who have yet to experience vision correction, the reward is knowing when they’ve experienced that moment of clarity. “Suddenly they put on ...

  • FRAMED: Removing barriers to vision care

    Posted on : Apr 16, 2018 at 10:35

    Within its first few months of operation, Winnipeg-based Mobile Vision Care Clinic provided more than $30,000 in free eyewear to children in need. “The reason I love what I do is because every day I have the opportunity to ensure kids who would normally not have access to vision care, for a v...

  • Teach your customers to buy from you.

    Posted on : Apr 2, 2018 at 13:41

    I was thinking about my recent purchase buying a new car and it reminded me how important it is to educate versus sell someone on our eyecare and eyewear services. I went to several dealerships before deciding on the place where I purchased. What made the decision? Not the price, but the person. In ...

  • Comfortable Contacts 2018

    Posted on : Mar 26, 2018 at 15:23

    About 3.5 million Canadians use contact lenses to correct their vision, according to the latest VisionWatch Canada report from the Vision Council Research. Roughly 18 percent of Canadian women and nine per cent of Canadian men wear contacts, with the majority purchasing new contacts about once pe...

  • Tinted by the light - photochromic eyewear protection

    Posted on : Mar 19, 2018 at 13:08

    It’s a bright, sunny day, but you don’t have your sunglasses on hand. Not to worry. Thanks to technology, your prescription lenses can help protect your eyes from changing light conditions and ultra-violet rays. Photochromic lenses are optical lenses that darken on exposure to specif...

  • Through the looking glass - a glimpse at lenses in 2018

    Posted on : Mar 12, 2018 at 15:21

    Technological advancements in lens manufacturing continue to offer new options for patients and eyecare professionals, with the industry upping the ante with the rising number of discount online labs. Plastic Plus is focusing on its production process and its new lab that is the largest, sta...

  • 5 Thing you need to be doing online now.

    Posted on : Mar 6, 2018 at 14:30

    With patient loyalty seemingly at the lowest point in the history of our profession, it’s important to continue to find effective ways to keep new patients coming through our doors. Location still matters, but less every day. Word-of- mouth is always one of the most powerful ways to grow ...

  • Study Links Eye Exams to Kids' Reading Levels

    Posted on : Feb 27, 2018 at 16:18

    Elementary school children who read below grade level may have challenges with their eyesight even if standard tests show they see 20/20, according to a new study from the University of Waterloo. The study showed that children with reading challenges may have lower than expected binocular vi...

  • Canadian-developed laser scanner sheds light on eye disease before vision loss occurs!

    Posted on : Feb 21, 2018 at 11:27

    A Canadian engineering science professor has developed a high-resolution retinal imaging scanner that will one day revolutionize eye care, helping ophthalmologists diagnose eye diseases before vision loss occurs. Simon Fraser University’s Marinko Sarunic has developed a high-resolution...

  • NEXTGEN Optimistic About the Future of Eyecare

    Posted on : Feb 5, 2018 at 11:50

    The next generation of eyecare professionals inspires veteran ophthalmologist Dr. Sherif El-Defrawy. The professor and chair of the Department of Ophthalmology and Vision Sciences at the University of Toronto says witnessing the level of idealism and dedication to helping patients from today'...

  • Resolving Conflict at the Office

    Posted on : Feb 5, 2018 at 11:43

    Workplace conflicts are very common, in fact very few offices has a team that gets along all of the time. We have different personalities working together so the chances of disagreements once in a while are pretty high. Conflict in itself is not a bad thing unless it is left unaddressed. When not re...

  • Defending against blue light in 2018

    Posted on : Feb 5, 2018 at 11:33

    An increasing number of Canadians are expected to buy technologies that protect their eyes from blue light both as education spreads about the potential dangers of the high-energy light and consumers spend more time in front of electronic devices that emit the light. And lens manufacturers have t...

  • Bold and beautiful Womens eyewear trends 2018

    Posted on : Jan 9, 2018 at 13:39

    By Jody Johnson-Petit Frames with oversized fronts, vintage designs and streamlined styles are each expected to be popular among female consumers in 2018. “Some of the trends you will see are oversized frames in acetate with a rounded profile that offer a retro-modern look,” says E...

  • Ontario eye physicians and surgeons seek ban on eye tattooing

    Posted on : Dec 26, 2017 at 16:43

    The Eye Physician and Surgeons of Ontario (EPSO) are looking to partner with the Ontario government to ban the practice of eye tattoos and eye jewelry to prevent blindness and increase eye safety. The EPSO presented a submission to the Standing Committee on General Government, asking to ban scler...

  • Why Should I Advertise On Facebook?

    Posted on : Dec 26, 2017 at 16:41

    Facebook is still the largest and busiest social network with over two billion people using it on an ongoing basis. According to Hootsuite, businesses spent more than $9 billion on Facebook ads in the second quarter of 2017 alone, an increase of 47 per cent (nearly $3 billion) from the same perio...


    Posted on : Dec 4, 2017 at 18:17

    By Trudi Charest, RO Facebook is still the largest and busiest social network with over two billion people using it on an ongoing basis. According to Hootsuite, businesses spent more than $9 billion on Facebook ads in the second quarter of 2017 alone, an increase of 47 per cent (nearly $3 bill...

  • Proposed combination between Essilor and Luxottica approved in Canada

    Posted on : Dec 4, 2017 at 18:15

    Canadian Competition Bureau approves proposed combination of Essilor and Luxottica Essilor (Euronext Paris: EI) and Luxottica (MTA: LUX) today announced the proposed combination between the two companies has been cleared by the Canadian Competition Bureau. Canada is one of the five j...

  • Top Tips For Team Building

    Posted on : Nov 18, 2017 at 09:19

    Check out this article "Top Tips For Team Building" by Trudi Charest, 4ECPs Co-Founder, on page 38 - 39 of the November issue of Optical Prism Magazine.  Click here to view on the digital edition:

  • Eye Recommend Announces New CEO

    Posted on : Nov 18, 2017 at 09:14

    Eye Recommend, a leading network of progressive optometrists, has announced Grant Larsen (MBA) as their new CEO. Larsen has a diverse background in digital technology, consumer retail marketing, strategic consulting and education. Eye Recommend announces Grant Larsen (MBA), as their new CEO. ...

  • Develop a Wage Scale

    Posted on : Nov 10, 2017 at 05:46

    SET COMPENSATION RATES AND EXPECTATIONS FOR YOUR STAFF DO YOU struggle with how to increase your staff salaries? Have you seen disappointment on an employee’s face when you offer a raise he or she feels is not adequate? Developing a competitive wage scale will take away the headaches o...

  • Build Staff Independance

    Posted on : Nov 10, 2017 at 05:42

    ENSURE EFFICIENT STAFF CAPABILITIES WITH THESE REGULAR ACTIVITIES RUNNING AN optometry practice is hard work! Let’s face it, you wear many hats. You are the optometrist, the accountant, the manager, the buyer, the marketer; the list goes on. Anyone who has ever owned a practice will...

  • Getting Employees to say YES to Change

    Posted on : Oct 3, 2017 at 09:36

    Getting Employees to say YES to Change! Read the article by 4ECPS Co-Founder Trudi Charest in the October issue of Optical Prism magazine  Optical Prism Magazine -  

  • "Conducting 'Stay Interviews' with Staff"

    Posted on : Sep 5, 2017 at 09:57

    Are you struggling to keep some of your great staff?  Read a recent article, created by our Founder Trudi Charest Read the full article in th September Issue of Optical Prism magazine.

  • Vision Expo West partners with Google

    Posted on : Aug 11, 2017 at 10:55

    Vision Expo West partners with Google International Vision Expo West has announced exclusive events for eyecare providers featuring a series of digital marketing talks from Google Campaign Strategist Brandon Lawlor and Premier Partner Marketing4ECPs. The free 20-minute sessions—which w...

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