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  • World Sight Day Challenge results

    Posted on : Feb 18, 2019 at 14:57

    Supporters of Optometry Giving Sight got their creative juices flowing for the 2018 World Sight Day Challenge to raise enough funds to deliver eye exams and glasses to over 190,000 people in need of eye care. Over 160 companies and over 360 optometry practices around the world took part...

  • Safilo introduces 100 percent nickel-free production processes

    Posted on : Feb 13, 2019 at 12:59

    Safilo says developing nickel-free decorative galvanic finishes was a top priority to ensure the safety of both consumers and its workers. The company has introduced 100 percent nickel-free production processes at its facility in Longarone in northeastern Italy. “Nickel is a silvery-whit...

  • Managing and Motivating Millenial Employees

    Posted on : Feb 6, 2019 at 15:34

    Half of the Canadian workforce will be made up of millennials by 2020*, according to Statistics Canada. Learning how to manage and motivate this group of employees will not only aid in retention strategies, but also overall revenue and productivity. Millennials are driven by different motivations th...

  • Think About Your Eyes launches 2019 advertising

    Posted on : Jan 29, 2019 at 15:40

    Think About Your Eyes, the vision industry’s public awareness campaign about the importance of scheduling an annual comprehensive eye exam, launched its 2019 advertising campaign this month. The 2019 plan includes TV, radio, online radio, online display ads, and paid search, all of which featu...

  • Hot looks for 2019

    Posted on : Jan 7, 2019 at 09:06

    What’s hot for eyewear for 2019? Clear acetates are reigning high for women, along with stripes and geometric patterns for men and women and a throwback to retro styles. Simple and classic is what Spectacle Eyeworks is noticing in men’s and women’s eyewear for 2019. “Sta...

  • Marketing your eye care business in 2019

    Posted on : Jan 2, 2019 at 09:57

    As 2019 kicks off, it is always a good idea to start the planning for what you will do to market your business this year. Marketing, especially digital marketing, is changing so fast that the average business owner or manager is struggling to keep up with what are the latest trends and technology. W...

  • Welcome New Employees

    Posted on : Dec 26, 2018 at 16:10

    Five ways to put your new hire at ease Think back to some of your first-day experiences: high school, university, a new job, etc. You might remember excitement and anticipation, but probably also a bit of dread and stress. Understand that your new employee is likely feeling similarly on her first...

  • Getting Ready for 2019

    Posted on : Dec 10, 2018 at 15:52

    Planning for the next year is always exciting…it’s like a fresh start every January. You can wipe the slate clean and start new ideas, new initiatives and new goals. It’s a time to review what happened in 2018 and pat yourself on the back for successes and achievements but make no...

  • Safilo commits to new three-year partnership with Special Olympics International

    Posted on : Nov 26, 2018 at 15:44

    Safilo Group, a worldwide leader in the design, manufacturing and distribution of eyewear, has re-committed its longstanding support to Special Olympics, the global nonprofit organization dedicated to transforming the lives of people with intellectual disabilities. The groundbreaking global ...

  • ACUVUE OASYS with Transitions Light Intelligent Technology named TIME's Best Inventions of 2018

    Posted on : Nov 19, 2018 at 15:58

    TIME has selected ACUVUE® OASYS with Transitions™ Light Intelligent Technology™ as one of the ‘Best Inventions of 2018,’ in its annual round-up spotlighting groundbreaking innovations worldwide. Developed through a strategic partnership between Johnson & Johnson Visio...

  • Back to the 80s

    Posted on : Nov 9, 2018 at 11:23

    Flashback to the days of Flashdance. Anything “bright and neon” will be popular for eyewear this fall, according to The Vision Council’s Eyecessorize campaign. “Though it’s 2018, eyewear this autumn will make us feel as though we’ve been transported back to ...

  • Digital Concrete by Specsy

    Posted on : Nov 2, 2018 at 08:56

    Less than two years since its inception, Toronto-based Specsy has added a second frame material to its collection of 3D-printed, customizable eyewear. The “digital concrete” line was launched in late September at Vision Expo West in Las Vegas, Nevada. “Our ‘digital conc...

  • WHAT ADVICE WOULD YOU GIVE TO SENIORS WHO ARE CONCERNED ABOUT VISION LOSS?

    Posted on : Oct 26, 2018 at 15:49

    “It can’t be said often enough: a healthy body has a better chance of maintaining healthy eyesight. The eyes are an important part of the body, so they benefit from exercise and a healthy diet as well. This is particularly the case with eye diseases that are linked to other health proble...

  • Booming Eyewear

    Posted on : Oct 18, 2018 at 13:02

    Mary-Lynn Standen looks to tick off three boxes when looking for new glasses. “I like something affordable, comfortable, but also flattering,” says the Bruce Peninsula woman, who will soon turn 65. Like most Baby Boomers – people born between 1945 and 1964 – Standen is a ...

  • National eye-care strategy needed: CAO

    Posted on : Oct 12, 2018 at 12:57

    Canada’s ageing population is contributing to an “emerging vision crisis” in the country, according to the Canadian Association of Optometrists. The national organization, which represents more than 5,000 doctors of optometry in Canada, says the number of people aged 65 years an...

  • Tips for eyecare job seekers

    Posted on : Oct 2, 2018 at 15:53

    Whether you have just graduated and are looking for your first job in the eyecare industry or are a seasoned veteran wanting a change, there are some important tips to make your job hunting more effective.  Tip 1: Where to look? The Internet is still the best place to start your job search....

  • EyeInnovate 2018 ticket giveaways, Randy Jackson keynote and more

    Posted on : Sep 26, 2018 at 16:06

    Marketing4ECPs, the organizers and hosts of EyeInnovate 2018, have just announced some great, new developments to create even more excitement about the November 6, 2018 one-day conference event.  Win a “Trip to L.A.” for two to attend EyeInnovate 2018. Nearly 600 ECPs have al...

  • Transitions Optical Canada to offer Transitions Style Collection Launch Kit

    Posted on : Sep 19, 2018 at 12:29

    Transitions Canada announces the release of an official Transitions style collection launch kit, which includes several materials to help eyecare professionals debut the new Transitions® Signature® Lenses style colors and Transitions® XTRActive® Lenses style mirrors products in their...

  • NEXTGEN: Bringing eyecare to those in need

    Posted on : Sep 12, 2018 at 08:35

    A new company is bringing eyecare services directly to patients. Licenced opticians Aaron Shloush, 29, and Jack Benaim, 26, co-founded in July 2017 Eyecare Express, a mobile eyecare service that specializes in retirement communities, businesses, schools, hospitals and homes in the Greater Toronto...

  • Tips on making Instagram work for your business

    Posted on : Sep 5, 2018 at 16:22

    Instagram is one of the fastest-growing social media channels in 2018. With more than 800 million users, it is definitely a platform you need to consider for your eyecare business. Instagram has so much to offer businesses in the way of social marketing these days with the addition of Instagram stor...

  • NEXTGEN Do not fear innovation

    Posted on : Aug 31, 2018 at 14:58

    An interest in optometry has flourished into a successful career for Dr. Jessica St. Pierre Street. Dr. St. Pierre Street is an optometrist and sole owner of Petrolia Optometry in Petrolia, Ontario. “I chose optometry as my field of study when I was in Grade 12. My interest was piqued wh...

  • The Digital Advantage

    Posted on : Aug 8, 2018 at 08:38

    By Denis Langlois Canadians are among the most engaged Internet users in the world, according to a 2017 report by the Ottawa-based Canadian Internet Registration Authority. A whopping 90 per cent of Canadians use the world wide web regularly and nearly three-quarters of Canadians spend at leas...

  • Last Chance For Early Bird Pricing For EyeInnovate, The Eyecare Marketing Conference!

    Posted on : Jul 30, 2018 at 06:01

    Don't miss this chance to register for the eyecare marketing event of the year.  Hear from speakers like Google, Yelp, YouTube and industry speakers like Dr. Alan Glazier & Dr. Tanya Gill.  Register today at www.eyeinnovate2018.com. 

  • Lenses for On-The-Go kids

    Posted on : Jul 11, 2018 at 15:25

    Ensuring children can see properly and that their eyes are protected is of utmost importance to lens manufacturers. According to Essilor Canada, one-quarter of school-age children in Canada require some form of vision correction. “The Essilor Junior program combines lenses and coatings t...

  • Turning a Negative Review Into a Positive

    Posted on : Jul 6, 2018 at 14:25

    Online reviews are a way of business these days and we need to not only be actively requesting reviews from our customers, we need to be prepared when we receive a review that is not positive. Your current and potential customers are online everyday, searching for eyecare and eyewear providers. ...

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