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  • How To Market Your Eye Care Business On A Limited Budget

    Posted on : Dec 1, 2019 at 12:23

    Check out this article on the Marketing4ECPs blog:

  • How Eye Care Pros Are Spending Their Advertising Budget

    Posted on : Dec 1, 2019 at 12:22

    This survey of 500 ECPs on what they are doing for marketing only shows me that there is a HUGE opportunity for practices to dominate online.  Our industry is slow to really jump onboard and those that are are reaping the benefits and taking all the patients searching for a provider. https://in...

  • 2020 Digital Marketing Playbook

    Posted on : Dec 1, 2019 at 11:40

    Check out this article in the December issue of Optical Prism Magazine:…/0561455001575032958

  • Finish Strong, Start Stronger

    Posted on : Nov 11, 2019 at 19:26

    Finish Strong, Start Stronger...experts weigh in on a 90 day plan to peak end of the year performance. Check out my contribution to this article in the Oct issue of InVision Magazine!…...

  • Visualize Your Success in 2020

    Posted on : Nov 11, 2019 at 19:25

    Marketing4ECPs is super excited to be a part of this amazing FREE webinar series hosted by EDGE PRO.  Visualize Your Success in 2020.  First one starts next week.  Get signed up today. #optometry #optometrist #digitalmarkeitng #market...

  • Making The Best Use Of Your Sales Reps

    Posted on : Nov 11, 2019 at 19:24

    Making The Best Use of Your Sales Reps.  Check out this article in Nov issue of Optical Prim Magazine:

  • Last Week to Win A Trip To EyeInnovate

    Posted on : Sep 26, 2019 at 06:55

    This is the last week to win a trip to San Francisco & EyeInnovate, the eye care marketing & growth conference.  Register at

  • Win A Trip To EyeInnovate

    Posted on : Sep 11, 2019 at 12:47

    We're giving away a trip for two to EyeInnovate, the eye care marketing & growth conference.  Enter here:

  • 4 Things Facebook Can Do For Your Eye Care Business

    Posted on : Sep 11, 2019 at 12:46

    Check out this article in the Sept issue of Optical Prism magazine:

  • Google Speaking At EyeInnovate

    Posted on : Aug 22, 2019 at 11:05

    Don't miss the eye care event of the year, EyeInnovate.  Being held on Nov 2 & 3, 2019 in San Francisco, CA.  To registe or learn morer:

  • Create Exceptional Eyewear Experiences For Kids

    Posted on : Aug 22, 2019 at 11:04

    Create Exceptional Kids' Eyewear Experiences This Fall!  Check out my article in Optical Prism Magazine! hashtag#kidseyewear hashtag#sellingtokids hashtag#eyewearforkids...

  • Tips On Building A Social Media Calendar

    Posted on : Jul 15, 2019 at 06:02

    Tips on building a social media calendar!  Check out my blog post for HEA: #optometry #optical #optician #eyecare #socialmedia #marketing ...

  • 4 Events You Can Run In Your Office

    Posted on : Jul 15, 2019 at 06:01

    4 Events You Can Run In Your Eye Care Office! Check out this article in Optical Prism Magazine!...

  • Social Media's New Reality

    Posted on : Jun 23, 2019 at 13:56

    Social Media has changed.  If you want to learn how to use social media more effectively for your eye care business, read this article:

  • 40 Best Marketig Strategies For Your Eye Care Business

    Posted on : Jun 18, 2019 at 05:46

    Want to learn the strategies successful eye care businesses use to grow their business.  Download the 40 Best Marketing Strategies To Grow Your Eye Care Business today:

  • Pay-Per-Click, Display, Video, & More

    Posted on : Jun 18, 2019 at 05:45

    Pay-Per-Click, Display, Video, & More: Understanding What Each Type of Ad Medium Does for Your Business 30 years ago, businesses were already trying to decide which method of advertising would be best for them. Billboards, print, radio, television… these options were overwhelming in thei...

  • 5 Common Mistakes Eye Care Businesses Make

    Posted on : Jun 18, 2019 at 05:42

    Check out this article in the June edition of Optical Prism Magazine.  Page 18 & 19.

  • Top Tips For New Supervisors

    Posted on : May 1, 2019 at 15:18

    Check out this great artice by Marketing4ECPs, Co-Founder, Trudi Charest on the Top Tips For New Supervisors in May edition of Optical Prism Magazine:

  • FYIdoctors Add Locations in Ontario

    Posted on : May 1, 2019 at 15:16

    FYidoctors, the world’s largest optometrist-owned eye care company, is pleased to announce Dr. Dianne Powell & Associates Optometrist will be joining the FYidoctors family. This marks the second clinic acquisition in Mississauga this month alone and adds to the ever-growing presence of FYi...

  • New online continuing education series focuses on enhancing eye care

    Posted on : Apr 22, 2019 at 16:29

    In today’s healthcare environment where patients see several specialists during diagnosis and treatment, interdisciplinary knowledge is more important than ever. When healthcare providers across sectors collaborate to share expertise and make care decisions, patient outcomes improve. Optome...

  • FRAMED: Taff recognized for social media savvy

    Posted on : Apr 18, 2019 at 11:59

    Vancouver optician and social media guru Sheena Taff has a new award for her mantel. The managing optican at Roberts & Brown Opticians received the 2018 best in marketing award at Transitions Academy. The honour came a year after Taff was named Transitions Brand Ambassador of the year. Taff...

  • Building campaigns that drive traffic

    Posted on : Apr 4, 2019 at 10:11

    Marketing is about driving awareness and interest in your brand. Promotional campaigns play a huge role in your marketing. The purpose of a promotion is to inform customers, increase demand and differentiate your brand from others, according to Contemporary Marketing. Equally important is the ex...

  • Iconic NYC eyewear retailers to offer guided tours

    Posted on : Mar 24, 2019 at 18:33

    Vision Expo has announced the addition of several iconic and innovative eyewear retailers to its new Retail Store Tours taking place during Vision Expo East 2019. Each tour provides attendees the opportunity to go behind-the-scenes and hear directly from store ambassadors for some of the w...

  • Guarding against the blues

    Posted on : Mar 14, 2019 at 10:43

    Lens companies are helping eye care professionals and their patients to fight back against the potential dangers of blue light exposure. Essilor Canada is working to ensure blue light protection is more widely available. “We brought together our products providing protection against blue...

  • New innovation in lenses

    Posted on : Mar 7, 2019 at 15:25

    Several lens companies have new innovations on offer for the Canadian marketplace in 2019. HOYA Vision Care Canada has launched LifeStyle 3, a new lens design that is offered in three variations – Indoor, Urban and Outdoor. Indoor places emphasis on near-vision f...

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