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  • Last Week to Win A Trip To EyeInnovate

    Posted on : Sep 26, 2019 at 06:55

    This is the last week to win a trip to San Francisco & EyeInnovate, the eye care marketing & growth conference.  Register at

  • Win A Trip To EyeInnovate

    Posted on : Sep 11, 2019 at 12:47

    We're giving away a trip for two to EyeInnovate, the eye care marketing & growth conference.  Enter here:

  • 4 Things Facebook Can Do For Your Eye Care Business

    Posted on : Sep 11, 2019 at 12:46

    Check out this article in the Sept issue of Optical Prism magazine:

  • Google Speaking At EyeInnovate

    Posted on : Aug 22, 2019 at 11:05

    Don't miss the eye care event of the year, EyeInnovate.  Being held on Nov 2 & 3, 2019 in San Francisco, CA.  To registe or learn morer:

  • Create Exceptional Eyewear Experiences For Kids

    Posted on : Aug 22, 2019 at 11:04

    Create Exceptional Kids' Eyewear Experiences This Fall!  Check out my article in Optical Prism Magazine! hashtag#kidseyewear hashtag#sellingtokids hashtag#eyewearforkids...

  • Tips On Building A Social Media Calendar

    Posted on : Jul 15, 2019 at 06:02

    Tips on building a social media calendar!  Check out my blog post for HEA: #optometry #optical #optician #eyecare #socialmedia #marketing ...

  • 4 Events You Can Run In Your Office

    Posted on : Jul 15, 2019 at 06:01

    4 Events You Can Run In Your Eye Care Office! Check out this article in Optical Prism Magazine!...

  • Social Media's New Reality

    Posted on : Jun 23, 2019 at 13:56

    Social Media has changed.  If you want to learn how to use social media more effectively for your eye care business, read this article:

  • 40 Best Marketig Strategies For Your Eye Care Business

    Posted on : Jun 18, 2019 at 05:46

    Want to learn the strategies successful eye care businesses use to grow their business.  Download the 40 Best Marketing Strategies To Grow Your Eye Care Business today:

  • Pay-Per-Click, Display, Video, & More

    Posted on : Jun 18, 2019 at 05:45

    Pay-Per-Click, Display, Video, & More: Understanding What Each Type of Ad Medium Does for Your Business 30 years ago, businesses were already trying to decide which method of advertising would be best for them. Billboards, print, radio, television… these options were overwhelming in thei...

  • 5 Common Mistakes Eye Care Businesses Make

    Posted on : Jun 18, 2019 at 05:42

    Check out this article in the June edition of Optical Prism Magazine.  Page 18 & 19.

  • Top Tips For New Supervisors

    Posted on : May 1, 2019 at 15:18

    Check out this great artice by Marketing4ECPs, Co-Founder, Trudi Charest on the Top Tips For New Supervisors in May edition of Optical Prism Magazine:

  • FYIdoctors Add Locations in Ontario

    Posted on : May 1, 2019 at 15:16

    FYidoctors, the world’s largest optometrist-owned eye care company, is pleased to announce Dr. Dianne Powell & Associates Optometrist will be joining the FYidoctors family. This marks the second clinic acquisition in Mississauga this month alone and adds to the ever-growing presence of FYi...

  • New online continuing education series focuses on enhancing eye care

    Posted on : Apr 22, 2019 at 16:29

    In today’s healthcare environment where patients see several specialists during diagnosis and treatment, interdisciplinary knowledge is more important than ever. When healthcare providers across sectors collaborate to share expertise and make care decisions, patient outcomes improve. Optome...

  • FRAMED: Taff recognized for social media savvy

    Posted on : Apr 18, 2019 at 11:59

    Vancouver optician and social media guru Sheena Taff has a new award for her mantel. The managing optican at Roberts & Brown Opticians received the 2018 best in marketing award at Transitions Academy. The honour came a year after Taff was named Transitions Brand Ambassador of the year. Taff...

  • Building campaigns that drive traffic

    Posted on : Apr 4, 2019 at 10:11

    Marketing is about driving awareness and interest in your brand. Promotional campaigns play a huge role in your marketing. The purpose of a promotion is to inform customers, increase demand and differentiate your brand from others, according to Contemporary Marketing. Equally important is the ex...

  • Iconic NYC eyewear retailers to offer guided tours

    Posted on : Mar 24, 2019 at 18:33

    Vision Expo has announced the addition of several iconic and innovative eyewear retailers to its new Retail Store Tours taking place during Vision Expo East 2019. Each tour provides attendees the opportunity to go behind-the-scenes and hear directly from store ambassadors for some of the w...

  • Guarding against the blues

    Posted on : Mar 14, 2019 at 10:43

    Lens companies are helping eye care professionals and their patients to fight back against the potential dangers of blue light exposure. Essilor Canada is working to ensure blue light protection is more widely available. “We brought together our products providing protection against blue...

  • New innovation in lenses

    Posted on : Mar 7, 2019 at 15:25

    Several lens companies have new innovations on offer for the Canadian marketplace in 2019. HOYA Vision Care Canada has launched LifeStyle 3, a new lens design that is offered in three variations – Indoor, Urban and Outdoor. Indoor places emphasis on near-vision f...


    Posted on : Mar 1, 2019 at 09:23

    Making the decision to terminate an employee is never easy. In fact, business owners often say this is one of the toughest tasks they have performed even if the situation warrants it. You have invested time in recruiting, hiring and training this individual, but you know it is not working out. They...

  • World Sight Day Challenge results

    Posted on : Feb 18, 2019 at 14:57

    Supporters of Optometry Giving Sight got their creative juices flowing for the 2018 World Sight Day Challenge to raise enough funds to deliver eye exams and glasses to over 190,000 people in need of eye care. Over 160 companies and over 360 optometry practices around the world took part...

  • Safilo introduces 100 percent nickel-free production processes

    Posted on : Feb 13, 2019 at 12:59

    Safilo says developing nickel-free decorative galvanic finishes was a top priority to ensure the safety of both consumers and its workers. The company has introduced 100 percent nickel-free production processes at its facility in Longarone in northeastern Italy. “Nickel is a silvery-whit...

  • Managing and Motivating Millenial Employees

    Posted on : Feb 6, 2019 at 15:34

    Half of the Canadian workforce will be made up of millennials by 2020*, according to Statistics Canada. Learning how to manage and motivate this group of employees will not only aid in retention strategies, but also overall revenue and productivity. Millennials are driven by different motivations th...

  • Think About Your Eyes launches 2019 advertising

    Posted on : Jan 29, 2019 at 15:40

    Think About Your Eyes, the vision industry’s public awareness campaign about the importance of scheduling an annual comprehensive eye exam, launched its 2019 advertising campaign this month. The 2019 plan includes TV, radio, online radio, online display ads, and paid search, all of which featu...

  • Hot looks for 2019

    Posted on : Jan 7, 2019 at 09:06

    What’s hot for eyewear for 2019? Clear acetates are reigning high for women, along with stripes and geometric patterns for men and women and a throwback to retro styles. Simple and classic is what Spectacle Eyeworks is noticing in men’s and women’s eyewear for 2019. “Sta...

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