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  • Booming Eyewear

    Posted on : Oct 18, 2018 at 13:02

    Mary-Lynn Standen looks to tick off three boxes when looking for new glasses. “I like something affordable, comfortable, but also flattering,” says the Bruce Peninsula woman, who will soon turn 65. Like most Baby Boomers – people born between 1945 and 1964 – Standen is a ...

  • National eye-care strategy needed: CAO

    Posted on : Oct 12, 2018 at 12:57

    Canada’s ageing population is contributing to an “emerging vision crisis” in the country, according to the Canadian Association of Optometrists. The national organization, which represents more than 5,000 doctors of optometry in Canada, says the number of people aged 65 years an...

  • Tips for eyecare job seekers

    Posted on : Oct 2, 2018 at 15:53

    Whether you have just graduated and are looking for your first job in the eyecare industry or are a seasoned veteran wanting a change, there are some important tips to make your job hunting more effective.  Tip 1: Where to look? The Internet is still the best place to start your job search....

  • EyeInnovate 2018 ticket giveaways, Randy Jackson keynote and more

    Posted on : Sep 26, 2018 at 16:06

    Marketing4ECPs, the organizers and hosts of EyeInnovate 2018, have just announced some great, new developments to create even more excitement about the November 6, 2018 one-day conference event.  Win a “Trip to L.A.” for two to attend EyeInnovate 2018. Nearly 600 ECPs have al...

  • Transitions Optical Canada to offer Transitions Style Collection Launch Kit

    Posted on : Sep 19, 2018 at 12:29

    Transitions Canada announces the release of an official Transitions style collection launch kit, which includes several materials to help eyecare professionals debut the new Transitions® Signature® Lenses style colors and Transitions® XTRActive® Lenses style mirrors products in their...

  • NEXTGEN: Bringing eyecare to those in need

    Posted on : Sep 12, 2018 at 08:35

    A new company is bringing eyecare services directly to patients. Licenced opticians Aaron Shloush, 29, and Jack Benaim, 26, co-founded in July 2017 Eyecare Express, a mobile eyecare service that specializes in retirement communities, businesses, schools, hospitals and homes in the Greater Toronto...

  • Tips on making Instagram work for your business

    Posted on : Sep 5, 2018 at 16:22

    Instagram is one of the fastest-growing social media channels in 2018. With more than 800 million users, it is definitely a platform you need to consider for your eyecare business. Instagram has so much to offer businesses in the way of social marketing these days with the addition of Instagram stor...

  • NEXTGEN Do not fear innovation

    Posted on : Aug 31, 2018 at 14:58

    An interest in optometry has flourished into a successful career for Dr. Jessica St. Pierre Street. Dr. St. Pierre Street is an optometrist and sole owner of Petrolia Optometry in Petrolia, Ontario. “I chose optometry as my field of study when I was in Grade 12. My interest was piqued wh...

  • The Digital Advantage

    Posted on : Aug 8, 2018 at 08:38

    By Denis Langlois Canadians are among the most engaged Internet users in the world, according to a 2017 report by the Ottawa-based Canadian Internet Registration Authority. A whopping 90 per cent of Canadians use the world wide web regularly and nearly three-quarters of Canadians spend at leas...

  • Last Chance For Early Bird Pricing For EyeInnovate, The Eyecare Marketing Conference!

    Posted on : Jul 30, 2018 at 06:01

    Don't miss this chance to register for the eyecare marketing event of the year.  Hear from speakers like Google, Yelp, YouTube and industry speakers like Dr. Alan Glazier & Dr. Tanya Gill.  Register today at www.eyeinnovate2018.com. 

  • Lenses for On-The-Go kids

    Posted on : Jul 11, 2018 at 15:25

    Ensuring children can see properly and that their eyes are protected is of utmost importance to lens manufacturers. According to Essilor Canada, one-quarter of school-age children in Canada require some form of vision correction. “The Essilor Junior program combines lenses and coatings t...

  • Turning a Negative Review Into a Positive

    Posted on : Jul 6, 2018 at 14:25

    Online reviews are a way of business these days and we need to not only be actively requesting reviews from our customers, we need to be prepared when we receive a review that is not positive. Your current and potential customers are online everyday, searching for eyecare and eyewear providers. ...

  • Campaign to appeal to millennials

    Posted on : Jun 20, 2018 at 10:21

    Transitions Optical says fashion stylist Jessica Mulroney will be the face of its new social campaign, which is aimed at demonstrating the benefits of Transitions lenses for the young, style-conscious wearer. Mulroney, who is a regular guest expert on Cityline, will appear in Transitions Optical ...

  • New vision care marketing conference to debut in November

    Posted on : Jun 12, 2018 at 15:36

    Marketing4ECPs, the leading digital marketing firm serving the vision care industry, is pleased to announce the launch of a first-ever one-day event exclusively dedicated to marketing education, to be called EyeInnovate. The conference is scheduled to take place at the Skirball Cultural C...

  • Four Warning Signs When Hiring

    Posted on : Jun 5, 2018 at 10:23

    One of the key challenges of any company is finding great people and leveraging their talents to service the company. This is especially true when adding employees quickly – effective hiring is critical.    Effective hiring is a combination of attracting a lot of great people a...

  • New materials on Specsy radar

    Posted on : May 24, 2018 at 16:09

    Toronto-based Specsy, which recently announced the launch of its 3-D printed plastic resin custom eyewear line into the United States, now has its eyes set on offering more frame materials. “We are building metal 3-D printing into our custom digital design workflow, so Specsy retailers can ...

  • 20 Things That Drive Your Employees Crazy

    Posted on : May 14, 2018 at 09:31

    I run my own business, so I know that my expectations of what my employees will complete in a day of work is set high because I am a workaholic. I constantly have to adjust my view so that I understand they don’t want to work nine to 10 hours a day or answer emails on the weekend. Are you s...

  • Safeguarding the Eyes on the Field

    Posted on : May 8, 2018 at 18:16

    Canadians love sports. More than half of the population is involved in community-level sport, either as a player, spectator, volunteer, coach or official, according to a 2015 report by the True Sport Foundation and Vital Signs, a national program led by community foundations. A whopping two-thir...

  • NEXTGEN: Picking up the passion of opticianry

    Posted on : Apr 30, 2018 at 09:06

    Courtney Thornborrow finds rewards in opticianry through the reactions she sees from “first-time wearers.” Be it children or those who have yet to experience vision correction, the reward is knowing when they’ve experienced that moment of clarity. “Suddenly they put on ...

  • FRAMED: Removing barriers to vision care

    Posted on : Apr 16, 2018 at 10:35

    Within its first few months of operation, Winnipeg-based Mobile Vision Care Clinic provided more than $30,000 in free eyewear to children in need. “The reason I love what I do is because every day I have the opportunity to ensure kids who would normally not have access to vision care, for a v...

  • Teach your customers to buy from you.

    Posted on : Apr 2, 2018 at 13:41

    I was thinking about my recent purchase buying a new car and it reminded me how important it is to educate versus sell someone on our eyecare and eyewear services. I went to several dealerships before deciding on the place where I purchased. What made the decision? Not the price, but the person. In ...

  • Comfortable Contacts 2018

    Posted on : Mar 26, 2018 at 15:23

    About 3.5 million Canadians use contact lenses to correct their vision, according to the latest VisionWatch Canada report from the Vision Council Research. Roughly 18 percent of Canadian women and nine per cent of Canadian men wear contacts, with the majority purchasing new contacts about once pe...

  • Tinted by the light - photochromic eyewear protection

    Posted on : Mar 19, 2018 at 13:08

    It’s a bright, sunny day, but you don’t have your sunglasses on hand. Not to worry. Thanks to technology, your prescription lenses can help protect your eyes from changing light conditions and ultra-violet rays. Photochromic lenses are optical lenses that darken on exposure to specif...

  • Through the looking glass - a glimpse at lenses in 2018

    Posted on : Mar 12, 2018 at 15:21

    Technological advancements in lens manufacturing continue to offer new options for patients and eyecare professionals, with the industry upping the ante with the rising number of discount online labs. Plastic Plus is focusing on its production process and its new lab that is the largest, sta...

  • 5 Thing you need to be doing online now.

    Posted on : Mar 6, 2018 at 14:30

    With patient loyalty seemingly at the lowest point in the history of our profession, it’s important to continue to find effective ways to keep new patients coming through our doors. Location still matters, but less every day. Word-of- mouth is always one of the most powerful ways to grow ...

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