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  • Tips On Building A Social Media Calendar

    Posted on : Jul 15, 2019 at 06:02

    Tips on building a social media calendar!  Check out my blog post for HEA: https://www.healthyeyesadvantage.com/plan-a-2019-social-media-calendar/ #optometry #optical #optician #eyecare #socialmedia #marketing ...

  • 4 Events You Can Run In Your Office

    Posted on : Jul 15, 2019 at 06:01

    4 Events You Can Run In Your Eye Care Office!  https://view.joomag.com/optical-prism-july-2019-op-july-2019-final-digital/0807390001561656072 Check out this article in Optical Prism Magazine!...

  • Social Media's New Reality

    Posted on : Jun 23, 2019 at 13:56

    Social Media has changed.  If you want to learn how to use social media more effectively for your eye care business, read this article: https://marketing4ecps.com/blog/social-medias-new-reality-how-social-advertising-has-changed-in-2019/...

  • 40 Best Marketig Strategies For Your Eye Care Business

    Posted on : Jun 18, 2019 at 05:46

    Want to learn the strategies successful eye care businesses use to grow their business.  Download the 40 Best Marketing Strategies To Grow Your Eye Care Business today: https://marketing4ecps.com/blog/pay-per-click-display-video-more-understanding-what-each-type-of-ad-medium-does-for-your-...

  • Pay-Per-Click, Display, Video, & More

    Posted on : Jun 18, 2019 at 05:45

    Pay-Per-Click, Display, Video, & More: Understanding What Each Type of Ad Medium Does for Your Business 30 years ago, businesses were already trying to decide which method of advertising would be best for them. Billboards, print, radio, television… these options were overwhelming in thei...

  • 5 Common Mistakes Eye Care Businesses Make

    Posted on : Jun 18, 2019 at 05:42

    Check out this article in the June edition of Optical Prism Magazine.  Page 18 & 19.   https://view.joomag.com/eye-focus-june-2019-revised-ef-june-2019-final-r/0272593001559655402...

  • Top Tips For New Supervisors

    Posted on : May 1, 2019 at 15:18

    Check out this great artice by Marketing4ECPs, Co-Founder, Trudi Charest on the Top Tips For New Supervisors in May edition of Optical Prism Magazine: https://view.joomag.com/optical-prism-may-2019/M0344503001556636425...

  • FYIdoctors Add Locations in Ontario

    Posted on : May 1, 2019 at 15:16

    FYidoctors, the world’s largest optometrist-owned eye care company, is pleased to announce Dr. Dianne Powell & Associates Optometrist will be joining the FYidoctors family. This marks the second clinic acquisition in Mississauga this month alone and adds to the ever-growing presence of FYi...

  • New online continuing education series focuses on enhancing eye care

    Posted on : Apr 22, 2019 at 16:29

    In today’s healthcare environment where patients see several specialists during diagnosis and treatment, interdisciplinary knowledge is more important than ever. When healthcare providers across sectors collaborate to share expertise and make care decisions, patient outcomes improve. Optome...

  • FRAMED: Taff recognized for social media savvy

    Posted on : Apr 18, 2019 at 11:59

    Vancouver optician and social media guru Sheena Taff has a new award for her mantel. The managing optican at Roberts & Brown Opticians received the 2018 best in marketing award at Transitions Academy. The honour came a year after Taff was named Transitions Brand Ambassador of the year. Taff...

  • Building campaigns that drive traffic

    Posted on : Apr 4, 2019 at 10:11

    Marketing is about driving awareness and interest in your brand. Promotional campaigns play a huge role in your marketing. The purpose of a promotion is to inform customers, increase demand and differentiate your brand from others, according to Contemporary Marketing. Equally important is the ex...

  • Iconic NYC eyewear retailers to offer guided tours

    Posted on : Mar 24, 2019 at 18:33

    Vision Expo has announced the addition of several iconic and innovative eyewear retailers to its new Retail Store Tours taking place during Vision Expo East 2019. Each tour provides attendees the opportunity to go behind-the-scenes and hear directly from store ambassadors for some of the w...

  • Guarding against the blues

    Posted on : Mar 14, 2019 at 10:43

    Lens companies are helping eye care professionals and their patients to fight back against the potential dangers of blue light exposure. Essilor Canada is working to ensure blue light protection is more widely available. “We brought together our products providing protection against blue...

  • New innovation in lenses

    Posted on : Mar 7, 2019 at 15:25

    Several lens companies have new innovations on offer for the Canadian marketplace in 2019. HOYA Vision Care Canada has launched LifeStyle 3, a new lens design that is offered in three variations – Indoor, Urban and Outdoor. Indoor places emphasis on near-vision f...

  • 10 THINGS YOU MUST DO BEFORE FIRING AN EMPLOYEE

    Posted on : Mar 1, 2019 at 09:23

    Making the decision to terminate an employee is never easy. In fact, business owners often say this is one of the toughest tasks they have performed even if the situation warrants it. You have invested time in recruiting, hiring and training this individual, but you know it is not working out. They...

  • World Sight Day Challenge results

    Posted on : Feb 18, 2019 at 14:57

    Supporters of Optometry Giving Sight got their creative juices flowing for the 2018 World Sight Day Challenge to raise enough funds to deliver eye exams and glasses to over 190,000 people in need of eye care. Over 160 companies and over 360 optometry practices around the world took part...

  • Safilo introduces 100 percent nickel-free production processes

    Posted on : Feb 13, 2019 at 12:59

    Safilo says developing nickel-free decorative galvanic finishes was a top priority to ensure the safety of both consumers and its workers. The company has introduced 100 percent nickel-free production processes at its facility in Longarone in northeastern Italy. “Nickel is a silvery-whit...

  • Managing and Motivating Millenial Employees

    Posted on : Feb 6, 2019 at 15:34

    Half of the Canadian workforce will be made up of millennials by 2020*, according to Statistics Canada. Learning how to manage and motivate this group of employees will not only aid in retention strategies, but also overall revenue and productivity. Millennials are driven by different motivations th...

  • Think About Your Eyes launches 2019 advertising

    Posted on : Jan 29, 2019 at 15:40

    Think About Your Eyes, the vision industry’s public awareness campaign about the importance of scheduling an annual comprehensive eye exam, launched its 2019 advertising campaign this month. The 2019 plan includes TV, radio, online radio, online display ads, and paid search, all of which featu...

  • Hot looks for 2019

    Posted on : Jan 7, 2019 at 09:06

    What’s hot for eyewear for 2019? Clear acetates are reigning high for women, along with stripes and geometric patterns for men and women and a throwback to retro styles. Simple and classic is what Spectacle Eyeworks is noticing in men’s and women’s eyewear for 2019. “Sta...

  • Marketing your eye care business in 2019

    Posted on : Jan 2, 2019 at 09:57

    As 2019 kicks off, it is always a good idea to start the planning for what you will do to market your business this year. Marketing, especially digital marketing, is changing so fast that the average business owner or manager is struggling to keep up with what are the latest trends and technology. W...

  • Welcome New Employees

    Posted on : Dec 26, 2018 at 16:10

    Five ways to put your new hire at ease Think back to some of your first-day experiences: high school, university, a new job, etc. You might remember excitement and anticipation, but probably also a bit of dread and stress. Understand that your new employee is likely feeling similarly on her first...

  • Getting Ready for 2019

    Posted on : Dec 10, 2018 at 15:52

    Planning for the next year is always exciting…it’s like a fresh start every January. You can wipe the slate clean and start new ideas, new initiatives and new goals. It’s a time to review what happened in 2018 and pat yourself on the back for successes and achievements but make no...

  • Safilo commits to new three-year partnership with Special Olympics International

    Posted on : Nov 26, 2018 at 15:44

    Safilo Group, a worldwide leader in the design, manufacturing and distribution of eyewear, has re-committed its longstanding support to Special Olympics, the global nonprofit organization dedicated to transforming the lives of people with intellectual disabilities. The groundbreaking global ...

  • ACUVUE OASYS with Transitions Light Intelligent Technology named TIME's Best Inventions of 2018

    Posted on : Nov 19, 2018 at 15:58

    TIME has selected ACUVUE® OASYS with Transitions™ Light Intelligent Technology™ as one of the ‘Best Inventions of 2018,’ in its annual round-up spotlighting groundbreaking innovations worldwide. Developed through a strategic partnership between Johnson & Johnson Visio...

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