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  • FRAMED: Taff recognized for social media savvy

    Posted on : Apr 18, 2019 at 11:59

    Vancouver optician and social media guru Sheena Taff has a new award for her mantel. The managing optican at Roberts & Brown Opticians received the 2018 best in marketing award at Transitions Academy. The honour came a year after Taff was named Transitions Brand Ambassador of the year. Taff...

  • Building campaigns that drive traffic

    Posted on : Apr 4, 2019 at 10:11

    Marketing is about driving awareness and interest in your brand. Promotional campaigns play a huge role in your marketing. The purpose of a promotion is to inform customers, increase demand and differentiate your brand from others, according to Contemporary Marketing. Equally important is the ex...

  • Iconic NYC eyewear retailers to offer guided tours

    Posted on : Mar 24, 2019 at 18:33

    Vision Expo has announced the addition of several iconic and innovative eyewear retailers to its new Retail Store Tours taking place during Vision Expo East 2019. Each tour provides attendees the opportunity to go behind-the-scenes and hear directly from store ambassadors for some of the w...

  • Guarding against the blues

    Posted on : Mar 14, 2019 at 10:43

    Lens companies are helping eye care professionals and their patients to fight back against the potential dangers of blue light exposure. Essilor Canada is working to ensure blue light protection is more widely available. “We brought together our products providing protection against blue...

  • New innovation in lenses

    Posted on : Mar 7, 2019 at 15:25

    Several lens companies have new innovations on offer for the Canadian marketplace in 2019. HOYA Vision Care Canada has launched LifeStyle 3, a new lens design that is offered in three variations – Indoor, Urban and Outdoor. Indoor places emphasis on near-vision f...

  • 10 THINGS YOU MUST DO BEFORE FIRING AN EMPLOYEE

    Posted on : Mar 1, 2019 at 09:23

    Making the decision to terminate an employee is never easy. In fact, business owners often say this is one of the toughest tasks they have performed even if the situation warrants it. You have invested time in recruiting, hiring and training this individual, but you know it is not working out. They...

  • World Sight Day Challenge results

    Posted on : Feb 18, 2019 at 14:57

    Supporters of Optometry Giving Sight got their creative juices flowing for the 2018 World Sight Day Challenge to raise enough funds to deliver eye exams and glasses to over 190,000 people in need of eye care. Over 160 companies and over 360 optometry practices around the world took part...

  • Safilo introduces 100 percent nickel-free production processes

    Posted on : Feb 13, 2019 at 12:59

    Safilo says developing nickel-free decorative galvanic finishes was a top priority to ensure the safety of both consumers and its workers. The company has introduced 100 percent nickel-free production processes at its facility in Longarone in northeastern Italy. “Nickel is a silvery-whit...

  • Managing and Motivating Millenial Employees

    Posted on : Feb 6, 2019 at 15:34

    Half of the Canadian workforce will be made up of millennials by 2020*, according to Statistics Canada. Learning how to manage and motivate this group of employees will not only aid in retention strategies, but also overall revenue and productivity. Millennials are driven by different motivations th...

  • Think About Your Eyes launches 2019 advertising

    Posted on : Jan 29, 2019 at 15:40

    Think About Your Eyes, the vision industry’s public awareness campaign about the importance of scheduling an annual comprehensive eye exam, launched its 2019 advertising campaign this month. The 2019 plan includes TV, radio, online radio, online display ads, and paid search, all of which featu...

  • Hot looks for 2019

    Posted on : Jan 7, 2019 at 09:06

    What’s hot for eyewear for 2019? Clear acetates are reigning high for women, along with stripes and geometric patterns for men and women and a throwback to retro styles. Simple and classic is what Spectacle Eyeworks is noticing in men’s and women’s eyewear for 2019. “Sta...

  • Marketing your eye care business in 2019

    Posted on : Jan 2, 2019 at 09:57

    As 2019 kicks off, it is always a good idea to start the planning for what you will do to market your business this year. Marketing, especially digital marketing, is changing so fast that the average business owner or manager is struggling to keep up with what are the latest trends and technology. W...

  • Welcome New Employees

    Posted on : Dec 26, 2018 at 16:10

    Five ways to put your new hire at ease Think back to some of your first-day experiences: high school, university, a new job, etc. You might remember excitement and anticipation, but probably also a bit of dread and stress. Understand that your new employee is likely feeling similarly on her first...

  • Getting Ready for 2019

    Posted on : Dec 10, 2018 at 15:52

    Planning for the next year is always exciting…it’s like a fresh start every January. You can wipe the slate clean and start new ideas, new initiatives and new goals. It’s a time to review what happened in 2018 and pat yourself on the back for successes and achievements but make no...

  • Safilo commits to new three-year partnership with Special Olympics International

    Posted on : Nov 26, 2018 at 15:44

    Safilo Group, a worldwide leader in the design, manufacturing and distribution of eyewear, has re-committed its longstanding support to Special Olympics, the global nonprofit organization dedicated to transforming the lives of people with intellectual disabilities. The groundbreaking global ...

  • ACUVUE OASYS with Transitions Light Intelligent Technology named TIME's Best Inventions of 2018

    Posted on : Nov 19, 2018 at 15:58

    TIME has selected ACUVUE® OASYS with Transitions™ Light Intelligent Technology™ as one of the ‘Best Inventions of 2018,’ in its annual round-up spotlighting groundbreaking innovations worldwide. Developed through a strategic partnership between Johnson & Johnson Visio...

  • Back to the 80s

    Posted on : Nov 9, 2018 at 11:23

    Flashback to the days of Flashdance. Anything “bright and neon” will be popular for eyewear this fall, according to The Vision Council’s Eyecessorize campaign. “Though it’s 2018, eyewear this autumn will make us feel as though we’ve been transported back to ...

  • Digital Concrete by Specsy

    Posted on : Nov 2, 2018 at 08:56

    Less than two years since its inception, Toronto-based Specsy has added a second frame material to its collection of 3D-printed, customizable eyewear. The “digital concrete” line was launched in late September at Vision Expo West in Las Vegas, Nevada. “Our ‘digital conc...

  • WHAT ADVICE WOULD YOU GIVE TO SENIORS WHO ARE CONCERNED ABOUT VISION LOSS?

    Posted on : Oct 26, 2018 at 15:49

    “It can’t be said often enough: a healthy body has a better chance of maintaining healthy eyesight. The eyes are an important part of the body, so they benefit from exercise and a healthy diet as well. This is particularly the case with eye diseases that are linked to other health proble...

  • Booming Eyewear

    Posted on : Oct 18, 2018 at 13:02

    Mary-Lynn Standen looks to tick off three boxes when looking for new glasses. “I like something affordable, comfortable, but also flattering,” says the Bruce Peninsula woman, who will soon turn 65. Like most Baby Boomers – people born between 1945 and 1964 – Standen is a ...

  • National eye-care strategy needed: CAO

    Posted on : Oct 12, 2018 at 12:57

    Canada’s ageing population is contributing to an “emerging vision crisis” in the country, according to the Canadian Association of Optometrists. The national organization, which represents more than 5,000 doctors of optometry in Canada, says the number of people aged 65 years an...

  • Tips for eyecare job seekers

    Posted on : Oct 2, 2018 at 15:53

    Whether you have just graduated and are looking for your first job in the eyecare industry or are a seasoned veteran wanting a change, there are some important tips to make your job hunting more effective.  Tip 1: Where to look? The Internet is still the best place to start your job search....

  • EyeInnovate 2018 ticket giveaways, Randy Jackson keynote and more

    Posted on : Sep 26, 2018 at 16:06

    Marketing4ECPs, the organizers and hosts of EyeInnovate 2018, have just announced some great, new developments to create even more excitement about the November 6, 2018 one-day conference event.  Win a “Trip to L.A.” for two to attend EyeInnovate 2018. Nearly 600 ECPs have al...

  • Transitions Optical Canada to offer Transitions Style Collection Launch Kit

    Posted on : Sep 19, 2018 at 12:29

    Transitions Canada announces the release of an official Transitions style collection launch kit, which includes several materials to help eyecare professionals debut the new Transitions® Signature® Lenses style colors and Transitions® XTRActive® Lenses style mirrors products in their...

  • NEXTGEN: Bringing eyecare to those in need

    Posted on : Sep 12, 2018 at 08:35

    A new company is bringing eyecare services directly to patients. Licenced opticians Aaron Shloush, 29, and Jack Benaim, 26, co-founded in July 2017 Eyecare Express, a mobile eyecare service that specializes in retirement communities, businesses, schools, hospitals and homes in the Greater Toronto...

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