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  • The Vision Council Educates on UV

    Posted on : May 12, 2017 at 15:33

    The Vision Council is educating consumers on the serious eye health risks from exposure to the sun’s ultraviolet (UV) rays with the release of its newest UV protection report, titled ‘UV’ Gotta Have Shades. The report will serve as a key media pitching tool throughout the remainder...

  • Canadian Optical Launches It's First Website

    Posted on : May 12, 2017 at 15:32

    The Canadian distributor of such eyewear brands as Silhouette, adidas Sport, neubau and Zen Barcelona has launched its first website. Montreal-based Canadian Optical Supply says the first version of the new site, Canadianoptical.com, was developed with its customers front-of-mind. “When ...

  • Spring Clean Your Eyecare Business

    Posted on : May 12, 2017 at 15:31

    By Trudi Charest, RO It’s spring and that always indicates the signs of new life and freshness. It also gives me the immediate urge to spring clean. It’s a time to get organized, get rid of the old and bring in the new as well as make everything shiny and smelling like lemons. If y...

  • Optical Prism April Edition

    Posted on : Apr 21, 2017 at 15:37

    Check out the digital edition of Optical Prism April 2017 https://www.joomag.com/magazine/april-2017/0467431001490920599?short​

  • Transitions Launches New Website

    Posted on : Apr 21, 2017 at 15:36

    Transitions Optical has unveiled a new, streamlined website for Canadian eyecare professionals, giving them instant access to recent product education resources and Transitions® brand assets for their practices. The new website can be found by visiting Transitions.com and clicking on the Tran...

  • New Gen Tech-savvy optometrist Dr. Patrick Sauvageau

    Posted on : Apr 21, 2017 at 15:34

    Dr. Patrick Sauvageau has found time to practice, teach, invent and create multiple businesses in his seven years of optometry. The 31-year-old father’s current quest is to establish his new optical e-commerce hub Opfront.ca, and help prepare independents for the growing battle in the onlin...

  • You're Too Expensive

    Posted on : Mar 24, 2017 at 06:43

    Read this article by 4ECPS Co-Founder, Trudi Charest in the March Optical Prism Magazine: https://www.joomag.com/magazine/march-2017/0931383001488173645?short

  • Proposed combination of Essilor and Luxottica

    Posted on : Mar 24, 2017 at 06:20

    Proposed combination of Essilor and Luxottica progressing Having obtained the favorable opinions of the employee representative bodies on the proposed combination with Luxottica announced on January 16, 2017, and with the overwhelming support of Valoptec Association, an organization that ...

  • NEXTGEN Finding happiness in opticianry

    Posted on : Mar 24, 2017 at 06:19

    Jennifer Wicks swapped a career in teaching music for opticianry and feels she’s all the better for it. The 32-year-old mother graduated from Georgian College’s two-year opticianry program in October 2015. She has since been promoted to managing optician at Hakim Optical in Stratford,...

  • New Year New Eyecare Goals

    Posted on : Feb 26, 2017 at 10:02

    By Trudi Charest, RO EVERY EYECARE BUSINESS NEEDS GOALS WHETHER YOU ARE A NEW OPTOMETRY OFFICE OR LARGE ESTABLISHED OPTICAL CHAIN. GOALS HELP YOU MOVE YOUR BUSINESS FORWARD, MOTIVATE STAFF AND GROW REVENUE. SETTING GOALS CAN BE A LITTLE MORE COMPLICATED AS YOU REALLY NEED TO BE CLEAR AND THINK TH...

  • Essilor Luxottica Merge

    Posted on : Feb 26, 2017 at 10:01

    The world’s largest lens maker and the biggest manufacturer of eyeglasses in the world have agreed to a merger. France’s Essilor, which owns lens brands like Transitions, Varilux and Crizal, and Italy’s Luxottica, which has an extensive brand portfolio that includes Ray-Ban, Oak...

  • Ontario Optometrists At Critical Juncture in 2017

    Posted on : Feb 26, 2017 at 10:00

    The century-old professional organization that represents 1,600 optometrists in Ontario has a new president. Dr. Jeffrey Guthrie, who practices optometry in Bancroft, Ont., will remain at the helm for the next two years. Dr. Guthrie, who has been on the OAO board since 2013, says it’s an...

  • Google & Marketing4ECPs at Vision Expo

    Posted on : Jan 31, 2017 at 19:29

    Liz Austin from Google and Premier Partner, Marketing4ECPs are coming to Vision Expo.  Sign up for FREE 20 minute learning sessions on Sunday, April 2, 2017 on what you need to do online to make sure your eye care business is competing.  http://east.visionexpo.com/​...

  • Loss Prevention Tips For Your Eye Care Business

    Posted on : Jan 31, 2017 at 19:25

    By Trudi Charest Canadian retailers are losing about $4 billion a year to shrink, which equates to an average estimated loss of $10.8 million per shopping day, according to PwC’s 2012 Canadian Retail Security Survey, completed in conjunction with the Retail Council of Canada (RCC). Respo...

  • Transitions Launches Total Sun Protection Education

    Posted on : Jan 31, 2017 at 19:22

    To help educate Canadians on the importance of protecting their eyes from the sun just as much as their skin, Transitions Optical has unveiled a new campaign focused on the need for total sun protection. The multi-tiered campaign includes the release of new survey findings, an initiative focused ...

  • Rethinking Optometrist Office Design with Dr. Jack DiBerardino

    Posted on : Dec 14, 2016 at 20:00

    Jack DiBerardino has upended the traditional optometrist office format to take the ‘waiting’ out of ‘waiting room.’ The veteran Orangeville, Ont., optometrist has seen positive feedback in the year since he implemented a series of drastic changes to his practice, which DiB...

  • Prepare Your Office Manager

    Posted on : Dec 14, 2016 at 19:58

    INCREASE THE LIKELIHOOD OF SUCCESS WITH THESE 10 TIPS TRUDI CHAREST, R.O. HAS YOUR office manager received the training or direction he or she needs to effectively do the job? About 80% of small business managers surveyed said their companies expected them to lead and manage without any formal...

  • SUCCESSFULLY COMPETING AGAINST DREADED ONLINE RETAILERS

    Posted on : Dec 14, 2016 at 19:57

    By Kevin Wilhelm Our industry is changing fast. Consumer loyalty is at an all-time low, while access to information is at an all-time high. Power has shifted to the consumer and without truly understanding the new purchase funnel, it’ll be impossible to fully capitalize on the opportunit...

  • OAO elects new president

    Posted on : Nov 30, 2016 at 20:01

    The Ontario Association of Optometrists (OAO) and its Board of Directors are pleased to announce the election of Dr. Jeffrey Guthrie as President of the association, effective Nov. 7, 2016. Having served as an OAO board member since 2013 and OAO Vice-President since 2014, Dr. Guthrie is well-vers...

  • Retention Strategy Keeping Good Staff

    Posted on : Nov 12, 2016 at 10:55

    By Trudi Charest WE SPEND A LOT OF TIME AND MONEY RECRUITING AND HIRING THE RIGHT EMPLOYEES FOR OUR EYECARE BUSINESS, SO RETAINING THEM SHOULD EQUALLY BE A TOP PRIORITY. DON’T BE BLINDSIDED WHEN YOUR BEST STAFF MEMBER GIVES YOU NOTICE BECAUSE THEY WEREN’T FEELING APPRECIATED OR GROWIN...

  • New Eye Pressure Test Could Prevent Vision Loss in Older Adults

    Posted on : Nov 12, 2016 at 10:53

    By age 75, approximately half of all Americans will develop cloudy vision caused by cataracts, according to the National Eye Institute. The most common complication from cataract surgery is high eye pressure, which can cause swelling and other issues that can lead to vision loss or even blindness. N...

  • Combat Absenteeism In Your Eyecare Business

    Posted on : Nov 12, 2016 at 10:52

    Check out this article in Optometric Management Magazine by 4ECPs Co-Founder; Trudi Charest, RO. http://www.optometricmanagement.com/articleviewer.aspx?articleID=114970&eid=324761212&bid=1585554 ...

  • Essilor calls on public to pledge to have eyes checked by end of 2016

    Posted on : Oct 31, 2016 at 19:47

    Essilor is calling on the public to pledge to have their eyes checked before the end of the year, to see $1 each donated to three international vision initiatives. For information visit www.lovetoseechange.com Essilor Group is calling on people worldwide to commit to have their eyes checked. For...

  • Manage The Performance In Your Eyecare Team

    Posted on : Oct 31, 2016 at 19:46

    Check out this article on page 28 of Optical Prism magazine digital issue: https://www.joomag.com/magazine/october-2016/0923620001475218984?short

  • Keep your vision clear and eyes protected this Halloween

    Posted on : Oct 31, 2016 at 19:44

    Halloween is fun for children all dressed up in costumes, but it’s important to protect their eyes, as well as themselves. The celebrations can also be a chance to give out healthy snacks, get some physical activity, and focus on safety. Check out these tips from the Centre for Disease...

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